Sales · Price increases
Price Increase Letter Template & Generator
Most owners wait too long to raise prices because the message feels hard to write. Enter the old and new price, the date and your real reasons. You get a clear letter, a short version, answers to the questions customers will ask, and notes for phone calls.
Example
See what you get back
A sample run: A dog grooming salon raises its prices. Your result is written for your own details.
You give it
Business
Maple Lane Dog Grooming, a grooming salon in Toronto
The change
$75 to $85 for a full groom, from 1 February, for all customers
Reasons
We now pay our groomers more so we can keep good, experienced staff. Our rent went up with the new lease. We have not raised prices in 3 years.
To soften it
Any appointment booked before 1 February keeps the old price, even if the appointment is later. 6 weeks notice.
Tone
Warm and personal
Price Increase Letter Generator
Explains your price rise clearly and honestly, with a reason and fair notice.
Price Increase Letter Generator
Explains your price rise clearly and honestly, with a reason and fair notice.
You get back
Letter or email
Send thisHi [first name], From 1 February, a full groom at Maple Lane will cost $85, up from $75. We wanted to tell you early...
Short version
Hi from Maple Lane Dog Grooming. From 1 Feb a full groom will be $85 (now $75). Book before 1 Feb and you keep $75...
Answers to customer questions
Why are prices going up? Our rent went up with our new lease, and we pay our groomers more...
Talking points for calls
✓ Booked before 1 February? It stays at $75 ✓ If they push back: listen, and do not argue
Read the full sample resultHide the full sample result
Letter or email
Subject: Our grooming prices from 1 February
Hi [first name],
From 1 February, a full groom at Maple Lane will cost $85, up from $75. We wanted to tell you early, so you have six weeks to plan.
We have not changed our prices in three years. Since then, our rent has gone up with our new lease. We have also raised our groomers' pay, because we want to keep the experienced people who know your dog.
Any appointment you book before 1 February keeps the $75 price, even if the appointment itself is later in the year.
Thank you for trusting us with your dog. If you have any questions, just reply to this email or call us on [phone number].
Warm wishes, [your name] Maple Lane Dog Grooming
Short version
Text message: Hi from Maple Lane Dog Grooming. From 1 Feb a full groom will be $85 (now $75). Book before 1 Feb and you keep $75, even for later dates. Questions? Call [phone number].
Social post: A quick note for our customers. From 1 February, a full groom will be $85, our first price change in three years. Book any appointment before 1 February and you keep the $75 price, even for later dates. Thank you for your support.
Answers to customer questions
Why are prices going up? Our rent went up with our new lease, and we pay our groomers more so we can keep experienced staff. It is our first change in three years.
Can I keep the old price? Yes, for any appointment you book before 1 February, even if the appointment is later.
Is anything else changing? [your answer]
Do other services cost more too? [your answer]
Will prices go up again soon? [your answer]
Talking points for phone calls
- Open with thanks: "Thanks for calling. Happy to explain the price change."
- Key facts: a full groom goes from $75 to $85 on 1 February.
- Reasons in one line: higher rent and better pay for our groomers, and no change for three years.
- Offer the early booking: anything booked before 1 February stays at $75.
- If they push back: listen, agree it is a change, and repeat the early booking offer. Do not argue.
- If they want to leave: thank them, and say they are welcome back any time.
- Do not say: "sorry", "it is only $10", or promise there will be no more changes.
Free template
A free price increase letter template
Copy this and fill in the brackets. It works as an email or a printed letter. Keep it short: the new price and the date should be in the first paragraph.
Subject: Our prices from [start date]
Hi [first name],
From [start date], [product or service] will cost [new price], up from [old price]. We wanted to tell you early, so you have time to plan.
[One or two sentences with your real reason. For example: our costs for [rent / materials / staff] have gone up, and we have not changed our prices since [year].]
[Optional: what you are doing to help. For example: anything you book before [date] stays at [old price].]
Nothing else changes. You still get [what they value most about you].
Thank you for being a customer. If you have any questions, reply to this email or call [phone number].
[Your name] [Business name]
Templates miss the hard part: the questions customers ask after. Fill in the tool above and it writes the letter plus those answers and call notes. Fill it in with AI
How it works
Three steps, about a minute
01
Enter the change
Add the old price, the new price, the start date and your real reasons.
02
Get the full set
In about half a minute you get the letter, a short text and social version, answers to likely questions, and phone talking points.
03
Edit and send
Fill any [placeholders], change anything you like, and send it with enough notice.
Who it is for
Who uses a price increase letter generator
Any business with repeat customers. One-off buyers just see the new price. Regular customers need to be told, and how you tell them decides whether they stay.
Salons, groomers and clinics
Tell regular clients about new prices before their next booking, with a clear date and an early-booking offer.
Cleaners, gardeners and other regular services
Give weekly or monthly customers notice of a new rate, with the reason in plain words.
Agencies, bookkeepers and consultants
Write to one key client about a new retainer rate, in a personal letter, with points for the call that follows.
Gyms, studios and memberships
Tell members about a new monthly fee, and answer the questions they will ask at the front desk.
Shops and online stores with subscriptions
Explain a new subscription price by email, with a short text and social post that say the same thing.
Guide
How to tell customers about a price increase
Most customers accept a fair price increase if you tell them clearly, early and honestly. They leave when it feels sudden, hidden or unfair. Here is how to get it right.
1.
Give enough notice
Tell customers before the new price starts, not on the day. Thirty days is a fair minimum for most businesses. For monthly plans, retainers and memberships, 30 to 60 days is better, and some contracts set a notice period, so check yours first. Early notice shows respect and gives people time to plan. It also gives you time to answer questions before the change.
2.
Say it in the first paragraph
Put the new price, the old price and the start date at the top. Do not hide them under a long story. Customers feel tricked when they have to hunt for the number. A clear first line, like "From 1 February, a full groom will cost $85, up from $75", is the most respectful way to start.
3.
Give your real reason, briefly
One or two honest sentences are enough: higher rent, better pay for staff, new costs for materials, or simply no change for several years. Do not make up a reason, and do not write a long defence. Customers can tell when a reason is padded, and a long explanation sounds like you are unsure.
4.
Do not over-apologise
You are charging a fair price for your work. Saying sorry many times makes the change sound like a mistake. Thank the customer instead. Avoid words like "only" or "small" increase. The customer decides whether it is small.
5.
Soften it if you can
You do not have to, but a small gesture helps. Common ones are: letting customers book at the old price until the start date, keeping current members on the old price for a few months, or adding something useful to the service. Only offer what you can keep up.
6.
Prepare for questions
Some customers will reply or call. Decide your answers before you send the letter: can they keep the old price? Is anything else changing? What if they want to cancel? Give your team the same answers, so everyone says the same thing. If someone wants to leave, thank them and let them go politely. Many come back.
7.
Tell key clients personally
For a client who brings a large share of your income, send a personal letter or call first, then follow up in writing. Show what they have got from your work. A key client should never learn about a new rate from an invoice.
What a pack buys
How many runs each pack gives you
Tokens are the only thing you buy, and they work on every tool here. This is what they turn into on this one — pick a model down the side, read across to the pack.
Questions
Before you start
Thirty days is a fair minimum for most businesses. For subscriptions, memberships and retainers, 30 to 60 days is better. Check your contracts or terms first, as some set a notice period.
Yes, briefly. One or two honest sentences are enough. The tool only uses the reasons you give it, so it will never add a reason that is not true.
No more than once, if at all. Thank the customer instead. A letter full of apologies makes the increase sound like a mistake.
It is free to try. Your first letter needs no account. After that, a free account gives you free tokens, with no card needed. When those run out, you can buy a token pack. There is no subscription.
Yes. Choose "One key client" and the letter is written to one person, in a more personal tone. You also get talking points for the call.
We save what you typed and the result with your run so you can see it again and so we can fix problems. We do not sell it or share it with other users. The text is sent to an AI model provider to write the letter.
What we actually do
This tool is the small version. We build the whole thing.
The price increase letter generator does one job, for free, for anyone. Our actual work is building AI systems that run inside a business — the automations, the internal tools your team uses every day, and the parts that talk to the software you already have.
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