Sales · Follow-ups
AI Sales Follow-Up Email Generator
Many deals go cold because nobody follows up. Tell the tool about the lead and where it stalled, and get three short emails that sound like you, with no pushy tricks.
Example
See what you get back
A sample run: A bookkeeping quote that got no reply. Your result is written for your own details.
What went in
What you sell
Monthly bookkeeping for small shops and cafes.
Lead
Maria, owner of a bakery with two shops.
Where it went quiet
After I sent a quote or proposal
Worries
Moving her old records. Wants to stop doing books at night.
Sign off as
Tom
Follow-up 1: send today
Subject: Your old records, quick answer
Hi Maria,
You mentioned you were worried about moving your old records. I should have said more about that on our call.
We do the move for you. You send us access to what you have now, and we set everything up. You do not need to sort anything first.
Would it help to talk for 10 minutes this week about the quote?
Tom
Follow-up 2: 3-4 days later
Subject: Your evenings back
Hi Maria,
You said you want to stop doing the books at night. That is the part we would do for you.
If the full monthly service feels like too much right now, we could start with only the monthly accounts and add the rest later.
Would that be easier?
Tom
Follow-up 3: the polite close
Subject: Should I close your file?
Hi Maria,
I have not heard back, so I guess the timing is not right. That is completely fine.
Should I close this for now? If things change, just reply to this email.
Tom
Subject lines to test
- Your quote, one question
- Still doing the books at night?
- A smaller way to start
- Moving your records, done for you
- Is this still on your list?
How it works
Three steps, about a minute
01
Describe the lead
Say what you sell, who they are and where things went quiet. Add what they cared about if you know.
02
Get three emails
You get one to send today, one for a few days later, and a polite last email. Plus five extra subject lines.
03
Copy and send
Copy each email into your inbox or CRM, check the details, and schedule the next two.
Who it is for
Who needs better sales follow-ups
Any business where a sale needs a call, a visit or a quote before the customer says yes.
Accountants and bookkeepers
Follow up on a quote without sounding like you are chasing.
Agencies and consultants
Bring a proposal back to the top of the client's inbox with something useful to say.
Home services and trades
Follow up after a site visit or estimate, before the customer picks someone else.
B2B software and services
Restart a conversation after a demo that went well and then went silent.
Coaches and trainers
Follow up with someone who said "let me think about it" after a discovery call.
Guide
How to follow up when a lead goes quiet
A lead who goes quiet has usually not decided against you. They got busy, or they have a worry they did not say out loud. Good follow-ups make it easy to reply.
1.
Give them something to answer
An email that only says "just checking in" gives the person nothing to reply to. Every follow-up should add something: an answer to a worry, a useful tip, a smaller option or a simple question. Even a small new fact counts. A short answer to a question from the call, a link to a helpful page, or a note about a change in your schedule all give the email a purpose.
2.
Answer the worry they mentioned
Think back to the call. Was it price, time, risk or effort? Your first follow-up should speak to that one worry. If you do not know the worry, ask about it directly. Write the worry down right after each call, so you have it later. One sentence in your notes, such as "worried about cost in winter", is enough to make a follow-up personal.
3.
Keep it short
Aim for under 100 words. Most people read email on a phone. A short email with one question gets more replies than a long one. Use short paragraphs of one or two sentences. Put the question on its own line near the end, so it is easy to see on a small screen.
4.
Ask one easy question
End with a question that is easy to answer, such as "Would a 10-minute call this week help?" Avoid open questions like "What do you think?" They take effort to answer. If you ask for a call, offer two times. Picking a time is easier than thinking about whether to talk at all.
5.
Space them out
A simple rhythm works well: one follow-up now, another 3 or 4 days later, and a last one about a week after that. Stop after that, unless they reply. Write down when each email is due, or schedule them in your email tool or CRM. Follow-ups are easy to forget when you are busy with paying work.
6.
Offer a smaller first step
If the full offer feels big, give them a smaller way to start. A smaller step lowers the risk for them and often restarts the conversation. For example, a trial month, a smaller first project, or one service instead of the full package. Make sure the smaller step is something you are happy to deliver.
7.
Use a polite last email
A final email that lets them say "not now" is often the one that gets a reply. People feel more relaxed answering when you make no feel acceptable. It also keeps your pipeline clean. Keep it kind and short. Thank them for their time and leave the door open. Some leads come back weeks later because the last email was friendly.
8.
Do not use fake urgency
Never invent a deadline or a discount that ends soon. People notice, and it hurts trust. If a real deadline exists, say it plainly. The same goes for invented demand, like "only two spots left" when that is not true. Honest follow-ups build a reputation that brings more leads over time.
What a pack buys
How many runs each pack gives you
Tokens are the only thing you buy, and they work on every tool here. This is what they turn into on this one — pick a model down the side, read across to the pack.
Questions
Before you start
It is free to try. Your first set of emails needs no account. After that, a free account gives you free tokens, with no card needed. When those run out, you can buy a token pack. There is no subscription.
No. The tool is told not to use fake urgency, invented discounts or pressure tricks. Each email gives the lead a real reason to reply.
Yes. Copy them into your email or CRM and change anything. Check names and details before you send.
We save what you typed and the result with your run so you can see it again and so we can fix problems. We do not sell it or share it with other users. The text is sent to an AI model provider to write the emails.
Three is a good number for most leads: one now, one a few days later, and a polite last email. After that, stop unless they reply.
It is built for people you have already spoken to or sent something to. Pick "They never replied to my first email" if your first message got no answer.
What we actually do
This tool is the small version. We build the whole thing.
The sales follow-up email generator does one job, for free, for anyone. Our actual work is building AI systems that run inside a business — the automations, the internal tools your team uses every day, and the parts that talk to the software you already have.
Not sure what is worth automating?
Write one paragraph about your business. We read it, ask a few questions, and show you which work a computer can do for you — and which work it should not touch. Free, and there is nothing to install.
About five minutes
Results by email
No sales calls
Already know what you want built?
Tell us in one line. We will say whether we can build it, what it would take, and we say no if it is not a fit.
Same people who built the tool you just used.