Marketing · Ecommerce
Product Description Generator & Free Template
Most product pages list the facts and stop there. Buyers want to know what the product will do for them. Paste the facts about one product, and the tool writes a description, bullet points and SEO lines that use only those facts.
Example
See what you get back
A sample run: A handmade tote bag on a Shopify store. Your result is written for your own details.
You give it
Product
Waxed Canvas Tote Bag
The facts
12 oz waxed cotton canvas, water resistant. Full-grain leather handles, brass rivets where the handles join. 16 x 14 x 5 inches...
Who buys it
People who commute or work from cafes and want one everyday bag
Store and tone
Shopify, warm and friendly
Product Description Generator
Turns your product facts into store copy that helps shoppers decide.
Product Description Generator
Turns your product facts into store copy that helps shoppers decide.
You get back
Product description
Use thisMeet the bag you will reach for every morning. Our Waxed Canvas Tote is made by hand in our Portland workshop...
Bullet points
✓ WATER RESISTANT CANVAS: made from 12 oz waxed cotton canvas ✓ LEATHER HANDLES: full-grain, fixed with brass rivets
SEO title and meta description
Waxed Canvas Tote Bag with Leather Handles | Handmade. A waxed canvas tote bag made by hand in Portland...
Short version
One bag for every day. Our Waxed Canvas Tote is water resistant, has full-grain leather handles and a zip pocket inside...
Read the full sample resultHide the full sample result
Product description
Meet the bag you will reach for every morning. Our Waxed Canvas Tote is made by hand in our Portland workshop, from 12 oz waxed cotton canvas. The wax makes it water resistant, and a damp cloth is all it takes to wipe it clean.
At 16 x 14 x 5 inches, it has room for your everyday things, whether you are heading to the office or settling in at a cafe. Full-grain leather handles carry the weight, and brass rivets add strength where the handles join the bag.
Inside, a zip pocket keeps your keys and phone safe. Two slip pockets hold the small things you want to find without digging.
Choose olive, tan or black.
- Material: 12 oz waxed cotton canvas, full-grain leather handles, brass rivets
- Size: 16 x 14 x 5 inches
- Pockets: 1 inside zip pocket, 2 slip pockets
- Care: wipe clean with a damp cloth. Do not machine wash.
Bullet points
- WATER RESISTANT CANVAS: Made from 12 oz waxed cotton canvas. Wipe it clean with a damp cloth.
- LEATHER HANDLES: Full-grain leather handles, fixed with brass rivets for extra strength where they join the bag.
- ROOM FOR YOUR DAY: 16 x 14 x 5 inches, with space for your everyday things on the commute or at a cafe.
- ORGANISED INSIDE: One zip pocket for keys and phone, plus two slip pockets for the small things you reach for often.
- MADE BY HAND: Each tote is made by hand in our Portland workshop. Available in olive, tan and black.
SEO title and meta description
SEO title: Waxed Canvas Tote Bag with Leather Handles | Handmade
Meta description: A waxed canvas tote bag made by hand in Portland. Water resistant, with full-grain leather handles and an inside zip pocket. Olive, tan or black.
Short version
One bag for every day. Our Waxed Canvas Tote is water resistant, has full-grain leather handles and a zip pocket inside, and is made by hand in Portland. Pick yours in olive, tan or black.
Free template
A free product description template
Copy this and fill in the brackets. It follows a simple formula: who it is for, what it does for them, then the facts that prove it.
The formula
Who it is for + the main benefit → what it is → 3 features turned into benefits → the facts → a closing line
Product description
[Opening line: the main thing this product does for the buyer. Example: "Meet the bag you will reach for every morning."]
[What it is and what it is made from, in one or two sentences.]
[Feature 1], so [what that means for the buyer]. [Feature 2], so [what that means for the buyer]. [Feature 3], so [what that means for the buyer].
[Closing line: colours, sizes or options to choose from.]
- Material: [materials]
- Size: [size or measurements]
- What is included: [contents]
- Care: [how to clean or look after it]
Bullet points (Amazon style)
- [BENEFIT IN CAPITALS]: [the fact behind it]
- [BENEFIT IN CAPITALS]: [the fact behind it]
- [BENEFIT IN CAPITALS]: [the fact behind it]
- [BENEFIT IN CAPITALS]: [the fact behind it]
- [BENEFIT IN CAPITALS]: [the fact behind it]
SEO title (60 characters or fewer)
[Product name] [main feature] | [store name or one detail]
Meta description (155 characters or fewer)
[What it is] + [two key facts] + [options]. Example: "A waxed canvas tote made by hand in Portland. Water resistant, with leather handles. Olive, tan or black."
Check before you publish
- Every fact is true for this product.
- No "eco-friendly", "organic" or health claims unless you can prove them.
- The first line makes sense to someone who has never heard of your store.
A template is quick for one product, but slow for a whole shop. Paste the facts into the tool above and it writes every part for you. Fill it in with AI
How it works
Three steps, about a minute
01
Paste the product facts
Add the product name and the facts: materials, size, features, what is in the box. Pick your store platform and a tone.
02
Get every part of the page
In about half a minute you get a description, five bullet points, an SEO title, a meta description and a short version for ads.
03
Check and paste
Read it through, change any words you like and paste each part into your store. Every fact comes from what you typed.
Who it is for
Who uses a product description generator
Anyone who sells products online and has more products than time. Each product needs its own page, and a good page takes longer to write than most owners have.
Shopify and WooCommerce stores
Write a description that sells and an SEO title and meta description that Google can show, for each new product you add.
Amazon sellers
Get five clear bullet points that lead with the benefit and stick to the facts, which is what shoppers scan on Amazon.
Etsy makers
Describe a handmade item in a warm, personal way, without spending an evening on every listing.
Shops moving stock online
A local shop putting its range online for the first time can turn shelf labels and supplier notes into proper product pages.
Agencies and freelancers
Write a first draft for a client's product range, then spend your time on the edits that need a person.
Guide
How to write a product description that sells
A product description has two jobs. It helps a shopper decide this is the right product for them, and it helps Google and the store's own search show the product to the right people. Here is what makes a good one.
1.
Start with the buyer, not the product
Before you write, picture the person who buys this. What are they trying to do? What would make them hesitate? Then open with the thing they care about most. "Meet the bag you will reach for every morning" speaks to someone who wants one everyday bag. "This tote is made of canvas" speaks to nobody. The first line is the one most people read, so make it about them.
2.
Turn each feature into a benefit
A feature is what the product has. A benefit is what that means for the buyer. For each feature, ask "so what?" An inside zip pocket, so your keys and phone are safe. Waxed canvas, so a little rain on the way to work is less of a worry. Benefits help people picture using the product. The features are still important, because they are the proof.
3.
Give exact facts
Online shoppers cannot pick the product up. Exact facts take the place of holding it: size in numbers, materials, weight, colours, what is in the box and how to care for it. Vague words like "roomy" or "high quality" do not answer anything. A clear list of specs at the end of the description answers the questions that would otherwise come by email, or lead to a return.
4.
Make it easy to scan
Most shoppers scan before they read. Use short paragraphs, a short list of specs and bold labels where they help. Put the most important information near the top. If a shopper only reads the first two lines and the bullet points, they should still know what the product is and why they want it.
5.
Write for the platform
Each platform reads a little differently. On Amazon, the bullet points do most of the selling, and Amazon's rules ask sellers to leave out prices and claims like "best seller". On Etsy, buyers like to hear about the maker and how the item is made. On Shopify and WooCommerce, your own product page also has to work for Google, so the SEO title and meta description matter.
6.
Only make claims you can back up
Words like "eco-friendly", "organic", "non-toxic" and "best" are claims. In the US, UK and Canada, advertising rules expect claims like these to be true and backed by evidence, and marketplaces can remove listings that break their rules. Health claims are riskier still. If you cannot prove it, leave it out. Plain, true facts build more trust than big words.
7.
Write your own words, not the supplier's
If you sell products from a supplier, many other stores may use the same supplier description. Your page then looks the same as everyone else's, and gives Google and the shopper no reason to pick yours. Rewrite each description in your own words, for your own buyers. Keep the facts, change everything else.
8.
Get the SEO title and meta description right
The SEO title is the blue link in Google results, and the meta description is often the short text under it. Keep the title to about 60 characters with the product name first. Keep the meta description to about 155 characters and include two key facts. These lines decide whether someone clicks your product or the one above it.
What a pack buys
How many runs each pack gives you
Tokens are the only thing you buy, and they work on every tool here. This is what they turn into on this one — pick a model down the side, read across to the pack.
Questions
Before you start
It is free to try. Your first description needs no account. After that, a free account gives you free tokens, with no card needed. When those run out, you can buy a token pack. There is no subscription.
No. It uses only the facts you give it. It will not add sizes, materials, certifications or words like "eco-friendly", "organic" or "best" unless you wrote them yourself. Where a fact is missing, it leaves a [placeholder] for you to fill in.
Not yet. The tool writes one product at a time for now. A bulk option that works from a spreadsheet of products is coming.
Yes. Pick Amazon as the platform. You get five bullet points in the usual Amazon style, plus a description. Always check the result against Amazon's current rules for your category before you publish.
For most products, 120 to 200 words is enough to cover the benefits and the facts without losing the reader. The tool writes the main description at that length, plus a much shorter version for ads.
We save what you typed and the result with your run so you can see it again and so we can fix problems. We do not sell it or share it with other users. The text is sent to an AI model provider to write the description.
Yes. If you write the product facts in another language, it writes the description in that language.
What we actually do
This tool is the small version. We build the whole thing.
The product description generator does one job, for free, for anyone. Our actual work is building AI systems that run inside a business — the automations, the internal tools your team uses every day, and the parts that talk to the software you already have.
Not sure what is worth automating?
Write one paragraph about your business. We read it, ask a few questions, and show you which work a computer can do for you — and which work it should not touch. Free, and there is nothing to install.
About five minutes
Results by email
No sales calls
Already know what you want built?
Tell us in one line. We will say whether we can build it, what it would take, and we say no if it is not a fit.
Same people who built the tool you just used.